Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity.
Simply put, brand identity is how your consumers view your company or product. A business’ personality, values, marketing techniques and aesthetic all contribute to its unique brand identity.
Some small businesses and new businesses might operate under the misconception that they need to be well-established or famous to have a company “brand image,” but that isn’t the case.
It isn’t a question of whether or not your company has a brand identity, but whether you are harnessing the power of your brand. Branding is an important marketing tool that can be used to increase leads, improve sales, create a company reputation and strengthen customer loyalty.
To further clarify, here is a short list of what brand identity isn’t: