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PROBLEM

Vista360health is one of the fastest-growing companies in the health insurance sector. After experiencing massive growth in one year, they began to focus more on their digital marketing strategies, beginning with web design. Their previous website had many issues, but the main challenge was the lack of a consistent, branded look that engaged their target audience.

ABOUT

Vista360health is an Austin-based company that provides affordable health insurance for individuals and businesses in Central Texas.

SOLUTION

This company needed a modern, engaging and fun website that would cater to its target audience of millennials and young families. The site needed to be user-friendly and intuitive so that it appealed to younger users without driving away prospective clients from an older generation.

STRATEGY

We met with the Vista360Health team to understand their goals and vision as a corporation. We then began the design process by creating a visual brand with colors that really popped. Because Vista360 Health’s target audience is predominantly millennials, we created bitmoji character icons throughout the website, including bitmoji characters of their staff on the bio page.

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