Mental health services are critical, but traditional therapy can be expensive and time-consuming.
There is also a stigma attached to therapy and counseling that may prevent many from utilizing these resources.
VentSpace is a free app where people can anonymously discuss mental health topics, share their challenges and support each other. The instant, anonymous nature of the platform creates a positive safe zone for users to express themselves in transparency without fear of judgment.
We identified a brand personality for this product based on audience research and user demographics. Through studying the market, we determined what elements were being called for in a personal development mobile app and used our findings to plan the design and content.
We also identified that a phased rollout of this product would be most effective, beginning with a simple version in which users simply shared stories and received feedback from other app users.