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February 26, 2021
We were already living in a digital economy before COVID-19, but the global pandemic has emphasized the need for companies of all types to improve their […]
February 16, 2021
Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how […]
February 11, 2021
Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by […]
February 11, 2021
Digital marketing and branding go hand in hand. If your company doesn’t have a strong, cohesive and engaging brand presence, it could undermine all your marketing […]
January 26, 2021
When most people hear the word “brand,” they think of a company name or logo. They may even picture a specific, popular brand, such as Coca-Cola […]
January 19, 2021
Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because that […]
January 12, 2021
Every brand tells a story. Some brand stories are like an exciting and compelling novel that the reader can’t put down. Others are more like a […]
January 5, 2021
It is no secret that people like to think about themselves. It is one of our favorite topics. That’s why it should come as no surprise […]
December 29, 2020
ATX The Brand Founder Daniel Griggs was recently published in Forbes, discussing the topic of the customer pain point. In the digital marketing world, the customer […]
December 24, 2020
As 2020 draws to a close, the team at ATX The Brand wishes you Happy Holidays, Merry Christmas, and a Happy New Year. This year unfolded […]
December 22, 2020
Every company needs an unfair advantage in order to stay competitive in the marketplace, and this is especially true for startups and new businesses. An unfair […]
December 15, 2020
Entrepreneurs and business owners are usually visionaries. They are constantly thinking about the big picture and how new innovations to their product or service could disrupt […]
December 8, 2020
It is surprisingly common for entrepreneurs to get caught up in the long-term vision they have for their company and lose sight of the fact that […]
December 1, 2020
The old saying tells us that “the customer is always right,” and successful brands know that there is a lot of wisdom in putting the customer […]
November 24, 2020
We know the holidays might feel a little different this season. It has been a tumultuous year with many unexpected changes. Global and national events like […]
November 17, 2020
Your website is your most important marketing resource. It is your best salesperson, working for you 24/7 and seven days a week. That’s why it is […]
November 10, 2020
It’s clear that our planet is up against some pretty big challenges. The COVID-19 pandemic of 2020 and the increasing awareness of racial and environmental injustice […]
November 3, 2020
When you read a great book or watch your favorite movie, who do you identify with? Most of us identify with the protagonist—the hero—of the story. […]
October 27, 2020
What value does your business offer? Many entrepreneurs and business owners are accustomed to talking about the Unique Value Proposition (UVP) of their business. A UVP, […]
October 6, 2020
Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this […]