We were already living in a digital economy before COVID-19, but the global pandemic has emphasized the need for companies of all types to improve their […]
Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how […]
Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by […]
Digital marketing and branding go hand in hand. If your company doesn’t have a strong, cohesive and engaging brand presence, it could undermine all your marketing […]
ATX The Brand Founder Daniel Griggs was recently published in Forbes, discussing the topic of the customer pain point. In the digital marketing world, the customer […]
Every company needs an unfair advantage in order to stay competitive in the marketplace, and this is especially true for startups and new businesses. An unfair […]
Entrepreneurs and business owners are usually visionaries. They are constantly thinking about the big picture and how new innovations to their product or service could disrupt […]
We know the holidays might feel a little different this season. It has been a tumultuous year with many unexpected changes. Global and national events like […]
It’s clear that our planet is up against some pretty big challenges. The COVID-19 pandemic of 2020 and the increasing awareness of racial and environmental injustice […]
What value does your business offer? Many entrepreneurs and business owners are accustomed to talking about the Unique Value Proposition (UVP) of their business. A UVP, […]