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February 26, 2021

5 Ways Franchises Can Dramatically Improve Their Online Brand in 2021

We were already living in a digital economy before COVID-19, but the global pandemic has emphasized the need for companies of all types to improve their […]
February 16, 2021

What Brand Identity Is….And What It Isn’t

Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how […]
February 11, 2021

3 Branding Tips for Solopreneurs

Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by […]
February 11, 2021

How to get people to obsess over your digital brand

Digital marketing and branding go hand in hand. If your company doesn’t have a strong, cohesive and engaging brand presence, it could undermine all your marketing […]
January 26, 2021

5 Ways to Improve Your Website Branding

When most people hear the word “brand,” they think of a company name or logo. They may even picture a specific, popular brand, such as Coca-Cola […]
January 19, 2021

Build Your Brand Like A House

Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because that […]
January 12, 2021

What Story Is Your Brand Telling?

Every brand tells a story. Some brand stories are like an exciting and compelling novel that the reader can’t put down. Others are more like a […]
January 5, 2021

3 Ways to Increase Conversions Through User Centered Design

It is no secret that people like to think about themselves. It is one of our favorite topics. That’s why it should come as no surprise […]
December 29, 2020

Forbes: Are You Misdiagnosing Your Customer’s Pain Point?

ATX The Brand Founder Daniel Griggs was recently published in Forbes, discussing the topic of the customer pain point. In the digital marketing world, the customer […]
December 24, 2020

Merry Christmas from ATX The Brand

As 2020 draws to a close, the team at ATX The Brand wishes you Happy Holidays, Merry Christmas, and a Happy New Year. This year unfolded […]
December 22, 2020

What is Your Company’s Unfair Advantage?

Every company needs an unfair advantage in order to stay competitive in the marketplace, and this is especially true for startups and new businesses. An unfair […]
December 15, 2020

Why You Need to Keep Your Website Simple

Entrepreneurs and business owners are usually visionaries. They are constantly thinking about the big picture and how new innovations to their product or service could disrupt […]
December 8, 2020

Your Website Isn’t For You

It is surprisingly common for entrepreneurs to get caught up in the long-term vision they have for their company and lose sight of the fact that […]
December 1, 2020

How To Find Your Customers’ Hidden Pain Point

The old saying tells us that “the customer is always right,” and successful brands know that there is a lot of wisdom in putting the customer […]
November 24, 2020

Happy Thanksgiving From the Team at ATX The Brand

We know the holidays might feel a little different this season. It has been a tumultuous year with many unexpected changes. Global and national events like […]
November 17, 2020

5 Tips for Writing Meaningful Website Copy

Your website is your most important marketing resource. It is your best salesperson, working for you 24/7 and seven days a week. That’s why it is […]
November 10, 2020

5 Tech Companies Making Meaningful Social Change

It’s clear that our planet is up against some pretty big challenges. The COVID-19 pandemic of 2020 and the increasing awareness of racial and environmental injustice […]
November 3, 2020

Who is the Hero of Your Business Brand?

When you read a great book or watch your favorite movie, who do you identify with? Most of us identify with the protagonist—the hero—of the story. […]
October 27, 2020

Have You Been Thinking About Business Value Wrong?

What value does your business offer? Many entrepreneurs and business owners are accustomed to talking about the Unique Value Proposition (UVP) of their business. A UVP, […]
October 6, 2020

Build Your Brand Like a House

Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this […]