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PROBLEM

This client was facing challenges related to the functionality and presentation of their website and online brand.

They were in need of strategies related to website maintenance and promotions for upcoming music events and festivals.

ABOUT

Intelligent Grind Promotions is a boutique music promotion network that prides itself on curating unique music experiences. This event marketing firm is active in major cities in Texas including Dallas, Houston and Austin.

SOLUTION

We assisted this client in structuring their brand and differentiating themselves from other music promotion companies.
We developed design, content and marketing strategies that showcased the unique experience people could expect from an IG Promotions sponsored event.
We developed digital sales funnels that engaged users and increased ticket sales.

STRATEGY

We focused on a niche market for this brand, specifically 16-24 year olds interested in boutique music events and experiences featuring up-and-coming talent. We developed a brand identity that targeted this demographic and made sure to reflect the target audience in brand design and images.

We have continued our relationship with this client and conduct monthly Google Analytic reports of traffic being driven to the site from IG’s social media marketing.

Shaping the future

We bring together people, ideas, and technology to make a positive difference in our communities. Have a vision you’d like to bring to life digitally? Let’s chat!