This client was facing challenges related to the functionality and presentation of their website and online brand.
They were in need of strategies related to website maintenance and promotions for upcoming music events and festivals.
Intelligent Grind Promotions is a boutique music promotion network that prides itself on curating unique music experiences. This event marketing firm is active in major cities in Texas including Dallas, Houston and Austin.
We focused on a niche market for this brand, specifically 16-24 year olds interested in boutique music events and experiences featuring up-and-coming talent. We developed a brand identity that targeted this demographic and made sure to reflect the target audience in brand design and images.
We have continued our relationship with this client and conduct monthly Google Analytic reports of traffic being driven to the site from IG’s social media marketing.