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February 16, 2021

What Brand Identity Is….And What It Isn’t

Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how […]
January 5, 2021

3 Ways to Increase Conversions Through User Centered Design

It is no secret that people like to think about themselves. It is one of our favorite topics. That’s why it should come as no surprise […]
December 29, 2020

Forbes: Are You Misdiagnosing Your Customer’s Pain Point?

ATX The Brand Founder Daniel Griggs was recently published in Forbes, discussing the topic of the customer pain point. In the digital marketing world, the customer […]
December 15, 2020

Why You Need to Keep Your Website Simple

Entrepreneurs and business owners are usually visionaries. They are constantly thinking about the big picture and how new innovations to their product or service could disrupt […]
December 8, 2020

Your Website Isn’t For You

It is surprisingly common for entrepreneurs to get caught up in the long-term vision they have for their company and lose sight of the fact that […]
November 17, 2020

5 Tips for Writing Meaningful Website Copy

Your website is your most important marketing resource. It is your best salesperson, working for you 24/7 and seven days a week. That’s why it is […]
November 10, 2020

5 Tech Companies Making Meaningful Social Change

It’s clear that our planet is up against some pretty big challenges. The COVID-19 pandemic of 2020 and the increasing awareness of racial and environmental injustice […]
November 3, 2020

Who is the Hero of Your Business Brand?

When you read a great book or watch your favorite movie, who do you identify with? Most of us identify with the protagonist—the hero—of the story. […]
October 27, 2020

Have You Been Thinking About Business Value Wrong?

What value does your business offer? Many entrepreneurs and business owners are accustomed to talking about the Unique Value Proposition (UVP) of their business. A UVP, […]
October 6, 2020

Build Your Brand Like a House

Have you heard the story about the man who built his house from scratch with no plan, blueprint, or design? Of course you haven’t, because this […]