About 17,000 children are sent to emergency rooms for school-bus-related injuries every year.
Many children are also accidentally left behind or, even worse, left on the bus without their parents’ knowledge.
Some school systems have attempted to address this problem with digital ID tags for students, but these can be easily lost or forgotten.
Bus Kids Safe is a mobile app and online software that allows parents and schools to track school buses in real time and get notifications about pickups, dropoffs and delays.
This software has moderate competition, so we used design and marketing strategies to set the brand apart from competitors.
These strategies included highlighting the ease and affordability of the product and getting featured on the local news by framing the software as a product created by a local, concerned father.