Many personal chef websites set the rates for their chefs and take a percentage of the fee paid by customers. This means that either chefs are paid less or the service is more expensive for customers.
Few meal service websites also offer a mobile app that allows users to conveniently and quickly book meal services.
Best Local Chef is a mobile app and online platform that allows users to search for top-rated personal chefs in their area. The platform was originally developed with short-term-rental guests as the target audience. Because of COVID-19, the design pivoted to allow any user to book meal services.
Best Local Chef launched at the start of the COVID-19 pandemic. This meant that fewer potential customers were traveling or booking short-term-rental homes.
Since travelers were the platform’s original target demographic, we created a strategy to modify the brand to appeal to a wider audience. We also developed a content and email marketing strategy to engage a wider demographic.