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February 26, 2021

5 Ways Franchises Can Dramatically Improve Their Online Brand in 2021

We were already living in a digital economy before COVID-19, but the global pandemic has emphasized the need for companies of all types to improve their […]
February 16, 2021

What Brand Identity Is….And What It Isn’t

Branding isn’t just about recognizable labels or Superbowl commercials or even popularity. Every company that exists has a brand identity. Simply put, brand identity is how […]
February 11, 2021

3 Branding Tips for Solopreneurs

Solopreneurs—or entrepreneurs who run a business on their own—are on the rise in the United States, numbering more than 40 million. Whether by choice or by […]
February 11, 2021

How to get people to obsess over your digital brand

Digital marketing and branding go hand in hand. If your company doesn’t have a strong, cohesive and engaging brand presence, it could undermine all your marketing […]